Search engine optimisation is the act of enhancing the quality and volume of site visitors to a site or a particular web page by search engines. SEO aims at improving site visibility in major search engines like Google, Yahoo! etc. rather than paid advertising or direct traffic.

SEO is about increasing page ranking by means of optimizing internal and external links to a page or website. It requires careful analysis of various factors like meta tags, keywords, title, H-tags, alt tags etc. It is the aim of every website owner to make their website popular among search engines, so that they can rank high on search engine results page (SERP). The first thing to be done is to analyze the links to a page or website. The number and quality of these links are the deciding factors for a page’s or website’s ranking.

These links are used by search engines to evaluate a websites relevancy for a particular keyword. The links pointing to your website from other sites will have an indirect impact on your ranking. These links pointing to you are referred as inbound links. The quantity and quality of these inbound links are important criteria for search engines when it comes to ranking a certain website.

Once the analysis of inbound links has been completed, you can proceed to optimize your page or website for better visibility. Optimizing a page involves making the page look more professional by including Meta tags, keywords, titles and so on. These Meta tags and their inclusion in the webpage title and text will help search engines find your page faster. Titles should also be unique and informative so that the search engine robots can easily read the title.

H-tags are very helpful in SEO. They are also known as Hyper Text Markup Language. H. tags indicate the keywords or keyword phrases relevant to your web pages content. Including your website domain name in H. tags will help the search engine robots easily crawl your web page. Meta description is another important factor in SEO. This is typically a small section at the beginning of a webpage that contains all the information about a web page such as the title, description, keywords, etc.

There are many SEO companies offering affordable link building services. However, there are some essential things you need to keep in mind before hiring an SEO firm for link building services. Hiring an SEO firm to do SEO for you may cost you some money. It is also very essential to choose a company that is trustworthy and reliable. A good SEO company should be able to offer quality services to its customers. You should also check if the firm provides any guarantee for their SEO work or not.